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View the Play Every Day video filmed at Fred Ipalook Elementary School.

In 2012, the Department of Health and Social Services (DHSS) launched the Play Every Day campaign to increase public awareness about the health risks of childhood obesity and the importance of physical activity and choosing healthy drinks to prevent and reduce obesity. The goal is to promote and support physically active families and children. The department is a partner of Healthy Futures, which organizes and runs the free Healthy Futures Challenge for elementary-age children.